Saturday, May 9, 2009

The nocebo effect

Nocebo effect: The power of negative thinking. This idea comes my way via Margaret Wente’s column in today’s Globe and Mail. She is in support of the once radical now less incendiary view that our obsessive attention to the minutae of our health and nutrition is unnecessary. I believe she refers to this article in Maclean’s magazine, though one need not look far to find yet another writer claiming that we’re killing ourselves with our seemingly harmless habits. Have a read to get in on the discussion.

I also picked up two books in the airport last Sunday, displayed side-by-side on the non-fiction centre table: Michael Pollan’s In Defense of Food, and Paul Robert’s The End of Food. Funnier still is the front cover quotation by none other than Pollan in defense of Robert’s book: “For anyone concerned about the future of food, this is an indispensable book.” Now I’m intrigued: Are these seemingly opposite views really the same book? I’m curious to learn how similar they are rather than how different.

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